casestudy_illuminate

Illuminate began

when I found out a dear friend of mine Becky was diagnosed with Early Onset Parkinson’s.  What began as an offer to use existing images in a charity event then bloomed into a full scale campaign to raise awareness by juxtaposing portraits of actual Parkinson’s sufferers with those of celebrities who generously gave of their time to help out and support.  The campaign then went on a small gallery tour around the US, beginning and ending in Los Angeles.  Cure Parkinson’s Trust and Fox Foundation charities were both integral parts of the effort, as was Becky, who stepped up to help produce the entire affair.  Shooting the amazing people afflicted with Parkinson’s, who nevertheless came out to the studio and graciously sat for me, was incredibly moving.