A great deal
of preparation went into this national campaign for Miller Lite, featuring Danny Trejo. In addition to the print advertisement, we had a lot of ground to cover for the web marketing team. Miller Lite executives were on hand alongside teams from two different ad agencies, so renting a studio with a lot of extra space came in handy! I shot this one tethered, with a second signal sent wireless over to an iPad for the client. Pre-lighting with my assistant was a must, since we only had Danny for a couple of hours, so having his groomer and a stylist on set was critical. Its my favorite integration between photographer and a scaled support team dealing with both the celebrity subject and multiple clients onsite.